Language can be deceptive, and words are often used to mislead, especially when it comes to advertising. By now it’s common knowledge that advertising is carefully crafted to make products seem better than they really are. This can be easy to forget at times, especially with products that seem nothing short of miraculous. Think about food items that claim to be “fat free”, “sugar free”, or “all natural”. While these claims may be technically true, what they don’t say speaks volumes. Sugar and fat are both used to add flavor. When manufacturers take out one, the only way to preserve flavor is to pile on something else equally bad for you. The “all natural” label really means nothing at all. There are many things that are all natural that are not at all good for you, and lots of things considered to technically be all natural, that really don’t resemble anything natural at all.

These are just some examples of misleading advertising that make it difficult to believe much of anything.  This is also why many people find it difficult to believe a dentist who claims to be “mercury free”.  Just because they aren’t using mercury doesn’t mean they aren’t using something just as bad or worse.  Although this is often the case with many other advertising claims, the same isn’t the case for mercury free dentistry.  Many dentists have turned to mercury alternatives for filling cavities, but many scientific studies have proven these alternative materials to be completely safe for use in the human body, while mercury has been known to be highly toxic for over a century.

If you see a dentist describe him or herself as “mercury free”, it means that they are concerned about more than just the health of your teeth and gums, they are just as concerned about your overall health, and that they use fillings that are truly completely safe.

See more – http://biocompatibledentist.org/holistic_dentistry/